Personalizing employee growth

Spain’s reduced workweek • High school tradesmans • Digital labor -

May 20, 2025

The monday.com weekly

monday.com’s take on the latest work trends - sent on Tuesdays

Inside this issue

  • Workplace trends
  • The AI corner
  • Personalizing employee growth
  • Water cooler chatter
  • Question of the week
  • Just for laughs
  • Follow the monday.com weekly on LinkedIn

Workplace trends

Work-life

Spain leads Europe's workweek reduction movement

Spain is pushing forward a bill to reduce official working hours from 40 to 37.5 for 12.5 million private sector workers. The proposal would primarily impact retail, manufacturing, hospitality, and construction. Research suggests shorter workweeks boost productivity and reduce absenteeism - benefits that the Spanish Ministry of Labour emphasizes in support of the change. The initiative follows several Spanish four-day workweek pilots, including in Valencia, where participants reported healthier habits and lower stress levels. While trade unions support the proposal, business groups have expressed concerns regarding the impact on small businesses. Spain's move could signal a larger European shift in work hours as work-life balance increasingly dominates workplace discussions across the continent.

 

Talent

High schoolers drum up $75,000 salaries as trades face worker crisis

The skilled trades industry, including welding, plumbing, electrical, and manufacturing, is increasingly courting US high school students. The move comes as baby boomers retire and workers become scarce. Companies in these fields are visiting school vocational programs, offering substantial starting salaries to graduates. At Philadelphia's Father Judge High School, all welding program seniors have received job offers starting at $50,000, with some reaching $75,000. The trend has revitalized shop classes nationwide, with workshops creating partnerships allowing students to work part-time while earning academic credit. However, education researchers caution that while vocational education deserves attention, students should still be exposed to diverse paths to make informed career decisions.

The AI corner

Workforce

AI agents usher in new era of human-digital workforce

Companies are now combining human workers with AI "digital labor" to achieve previously impossible results. At Salesforce, AI agents handle 84% of customer inquiries independently, freeing 2,000 support employees to move into higher-value roles across the company. Meanwhile, a Morgan Stanley report shows Salesforce customers are cutting support costs by 20-50% through reduced staffing and overhead expenses. This transformation extends beyond tech - with Accenture using AI coaching for their 52,000 global salespeople, while Heathrow Airport deploys digital agents for 24/7 passenger assistance. The broader economic impact is already visible, with productivity growing at or above 2% for five consecutive quarters according to the Bureau of Labor Statistics.

 

Competition

Trillion-dollar tech giants struggle with AI disruption

Major tech companies face a classic innovator's dilemma as AI threatens their established business models. Despite their $7 trillion combined market value, disruption looms large. Google's parent Alphabet saw its stock drop 7% after Apple reported the first-ever decline in Google search traffic on its devices. Meanwhile, Apple's CEO asks investors for patience with AI feature delays, and Meta pivots toward AI companions. This perfectly illustrates the theory that successful companies may follow sound business practices yet still lose to smaller, nimbler competitors. Their size and existing revenue models - once advantages - have become vulnerabilities as rigid structures make rapid adaptation difficult in the current AI landscape.

Personalizing employee growth

Growing and developing your employees is one of the most important parts of being a leader. Not only does it allow your team members to thrive, it also has a tremendous impact on the business.

 

According to LinkedIn’s Workplace Learning Report, 72% of companies championing career development have higher employee engagement, 64% have higher retention, and 55% notice employees developing new skills. The tricky part about career development is that you’re running a team of individuals with different needs.

 

You probably have employees with unique strengths and aspirations at diverse career stages. Some want stability and enjoy excelling in the craft of their current role, while others are always on the lookout for bigger challenges. This week’s insights are inspired by Radical Candor, where leadership expert Kim Scott shares her nuanced approach to identifying and supporting your employees' unique aspirations.

 

So, how can you personalize your employees’ career development to the kind of impact they want to make?

 

Understand your employees

Kim makes a distinction between “rockstar” employees (those who are satisfied and steadfast in their current roles) and “superstar” employees (the ones who are looking for the next big challenge or opportunity to learn). As a leader, paying attention to personal career objectives is essential. Your rockstars, for example, should be given opportunities to expand their specialized expertise by taking on projects that deepen their knowledge in their given area. Superstars should be encouraged to take on new challenges to keep them engaged. When you recognize where your team members are coming from, you can give them the support that matches their aspirations.

 

Don't assume

You might think you know where your employees stand, but it’s always best to ask them directly about their growth journey. During your one-on-ones, encourage them to share how they see their career evolving, what skills they want to develop, and what type of work excites them most right now. Ask open-ended questions to gain deeper insights into their career goals, and consider recording these in your meeting notes to track potential opportunities that can help them grow. When onboarding new team members, you may have discussed what they're looking for in a role, but take the time, once they’ve settled in, to understand if they see themselves as a rockstar or superstar. This will help you show up for them in way that meets their needs.

 

Check in regularly

Remember that people evolve, so your rockstars today might morph into your superstars tomorrow - and vice versa. As you develop long-term relationships with your employees, remember that their goals and aspirations can change or evolve. For example, you might have a superstar team member who becomes a new parent, and as a result may want more stability at work. Alternatively, you might also have a more tenured rockstar on your team who may want to try on superstar mode for size to keep things fresh. Check in with them regularly to keep a pulse on how they feel about their trajectory so you can make sure their past preferences aren't restricting them in the present.

 

Set the right growth challenges

Growth challenges for each employee will look a little different. Superstars are driven by challenges that accelerate their development and thrive on diversifying their skills. With that in mind, consider offering them leadership training, stretch projects in cross-functional areas, and courses to expand their abilities. You can grow your rockstars by helping them to deepen their expertise. Perhaps give them the chance to mentor others or find opportunities for advanced training with experts in their field. By recognizing these distinct growth needs, you’ll better support both superstars and rockstars in their career journeys.

 

Give the right recognition

According to a report by Nectar, about 84% of employees feel that recognition affects their motivation to succeed at work. But the pro move here is to give them the kind of recognition they respond to the most. When recognizing your superstars, think public acknowledgment. They thrive on exposure to leadership and team-wide recognition, as it fuels their drive and ambition. Celebrating their achievements in front of the larger group shows them their efforts are noticed and valued. Rockstars, on the other hand, appreciate quieter, more personal recognition. A one-on-one acknowledgment or appreciation in a smaller, more meaningful setting (like their team) resonates more deeply with them. Tailoring your recognition can help your rockstars and superstars feel more deeply valued and seen.

Water cooler chatter

America's first pope must navigate US tax laws that follow citizens abroad. While Americans can exclude some foreign income, this doesn't apply to foreign government employment. Tax experts suggest the IRS may issue special guidance for this unprecedented situation.

“This is brand-new territory for us and brand-new territory for the United States and the Vatican.”

- Edward A. David, Assistant Professor, King's College London

New York just secured a $16.75 million settlement from DoorDash for delivery workers. Between 2017-2019, the company claimed that 100% of tips go to dashers, while actually using tips to offset guaranteed wages. Some workers could receive up to $14,000 in restitution from the settlement.

“DoorDash misled customers who generously tipped and deceived Dashers who deserved to be paid in full.”

- Letitia James, New York Attorney General

Question of the week

Last week’s answer: Leonardo DaVinci

This week’s question: What percentage of people in the US are seeking mental healthcare due primarily to work-related pressures?

Just for laughs

“Mission control wants us in the office two days a week, effective immediately.”

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